The audience of social networks in 2022-2023 is people with their own values, principles and attitudes. Society truly values its time and resources, people monitor their desires and conditions. Today, a rare number of users leave feedback regarding the content. You, as an SMM specialist, are unlikely to receive sound advice or a base for conclusions from subscribers. If your content is not attractive enough, the audience will simply leave in silence.
In order to increase the audience in modern realities, you need to learn to anticipate its desires and involve subscribers in communication in every possible way. Let’s see what trends are waiting for us in 2023 and what we should pay attention to today.
Video content
Surely you realize that the modern audience prefers visual and audio content rather than text content. As an SMM specialist, it is important for you to feel this and implement it into your work. Also you should pay your attention to the duration of the video. The content should not take the viewer a lot of time, you have no more than 3 seconds to catch the attention.
Let’s take an example. You need to develop a car rental network project. In order to demonstrate the comfort and benefits of car rental services to viewers, you can launch a series of brief video reviews of cars of different models in different parts of the world: sports cars for rent in Berlin, vip luxury car rental Dubai, hiring electric cars in Paris and so on. In order to shoot videos anywhere in the world, you can outsource the creation of such videos. After creating the videos, take care of their distribution and promotion. To be honest, the trend is not just a cooperation with professional video productions or targeted advertising. Try to work with users of social networks who may not have a large number of subscribers (Nano influencers), but provide information in a unique, original way.
Collaborations
Not only social media users need each other’s support, brands also need support and nourishment with creativity and new thoughts! Many brands find the embodiment of this need in collaborations. Contrary to stereotypes, collabs are not just about a physical product. Creating content for social networks and other online projects is more fun and productive together! And the union of favorite brands, companies and influencers brings positive emotions to subscribers and great feedback from them.
Such projects form an audience, entertain and inspire, promote socially important topics, enable “beginners” to express themselves in different industries, and already experienced employees to exchange knowledge. Such opportunities should definitely not be missed by those who are at the beginning of their journey, and those who already have a lot of experience.
Ecology and conscious consumption
Eco-friendly thought, awareness, cleanliness – that’s exactly what every second user hears on the network. And this is logical: we live in an era of conscious consumption and an environmentally friendly attitude to the world around us. If you want to stay on the wave and be a sought-after specialist, you need to stick to trends.
In social networks, the trend is reflected in the feed. The social commerce market is growing at a gigantic pace, but at the same time SMM-specialists do not impose another purchase on subscribers, but help them choose the “right” purchase that they will definitely like, will be useful and will definitely not be unnecessary for users.
We hope that these tips will be useful for you in 2023 and will bring great coverage, a lot of subscribers and a strong connection with the audience. Stay on the wave and follow the trends!
