Nowadays, the best marketers shape their marketing strategy around social media. The reason for this is that social media is cost-effective and perfect to communicate a brand’s message. 

There are different strategies marketers can take when it comes to social media. However, everything comes down to engagement. Actively interacting with your audience and responding to their feedback and queries will take you to the top and fast. 

Below we list the best tactics you can employ to reach a significant amount of engagement easily.

Make Use Of Instagram Influencers

Social media influencers are a great way to reach a large audience and generate buzz for your brand. By utilizing influencers in marketing campaigns, you can engage with your audience on their preferred platforms and build meaningful relationships with them.

If you have established ties with social media influencers, such as bloggers or social media personalities, it is a good idea to ask them to create content for your brand. You can either pay them a fee or offer them discounts or gift offers in exchange for their services.

Post Regularly

Today, social media is the key to reaching a large audience. For this reason, social media marketers have found that posting on social media profiles is one of the best ways to build a loyal audience.

Growing your Instagram followers organically can be very simple if your content is valuable and interesting. However, be careful as posting too frequently can overflow your follower’s feed and make them unfollow you. It’s also worth mentioning that you should opt for visual content rather than written content. 

Instagram Live Is The Key To Engagement

Instagram Live can be a great way to engage with your followers. With live feeds, you give your audience the chance to interact with you and learn more about you on the spot. You can engage in topics that will keep your audience immersed in the conversation and incentivize them to tune in regularly when you are going live.

You can use Instagram Live to interact with your followers and answer all their questions regarding your services and products. In addition to that, you can showcase how your products are used and much more.

Respond To The Comments

It’s widely known that comments are the best way to engage with the audience. For example, if a follower asks a question in the comment section, you can answer it right there instead in the DMs, so that everyone can benefit from the answer.

You might feel discouraged to reply to negative comments, but that should not be the case. Showing your followers that you are aware of certain problems will only build your brand’s credibility in the long run. Replying to your follower’s comments will help them get the best experience with your brand.

Create Engaging Content

Engaging content is essential if you want to increase user interaction. You could use an Instagram Story poll, a video people can relate to, a humorous graphic, or a photo that will encourage people to tag their friends.

Choose content that is likely to get positive reactions from your target audience. Always post something that’s relatable and trendy. Bear in mind that you will need a significant amount of content ready to be deployed before you even open your social media account. As a general rule of thumb, you need to have at least 2 months’ worth of content ready just in case you run out of ideas mid-way.

Encourage User-Generated Content

There’s nothing better than when a business allows its followers and customers to become part of the team. User-generated content is brand-specific content created by customers and shared on social media channels. It comes in various forms including videos, images, reviews, and even a podcast. You can incentivize your followers to create content related to your products or services by employing the same tactics as Instagram influencers.

You can ask your followers to review your products and then you can share the content on your profile’s feed. To boost engagement even further, you can tag the person that conducted the review and spark up a conversation in the comment section.

Final Thoughts

Instagram has become one of the best platforms where you can efficiently communicate your brand’s message. The biggest part of social media is not your content or your logo, it’s your followers.

Proactive engagement will allow your brand to reach new heights and gain credibility. Consider the strategies we outlined above and develop a successful social media marketing strategy.