Planning to buy a custom step and repeat banner for your business? Great! These banners can light up any event. They serve as the perfect backdrops for glamorous photos at industry events. Plus, you can print your brand’s logo and name all across the banners.
Pictures taken in front of your logo-covered step & repeat banners will result in tremendous brand exposure. However, these pictures will last forever on websites, social media platforms, etc.
As a brand leader, it’s your duty to ensure the pictures and the backdrops in the pictures look perfect. That means buying step & repeat banners that look sharp, crisp, and high-quality in all conditions.
That’s why people planning to buy custom step & repeat banners need to know two key terms – DPI and GSM.
What is Printer DPI?
The terms Dots Per Inch (DPI) is used to describe the resolution of graphics or images printed on banners. The higher the DPI, the higher your step & repeat banner’s resolution.
If you want your banners to look crisp and feature intricate design details, you should learn about printer resolution.
- Printers print graphics or images on banners by applying ink onto the fabric.
- The inkjets inside printers contain nozzles.
- The nozzles spray tiny drops of ink.
- When the nozzles spray large numbers of dots into a square inch, the print quality is sharper.
- A 720 DPI printer will squeeze 720 dots in every square inch of your step & repeat banner.
Ideally, your step & repeat banner should be printed with either 720 or 1440 DPI printers. Banners created using those printers are of premium quality. Typically, photographers use 1200 DPI printers to print their high-resolution photographs.
So, if you create step & repeat banners with 1440 DPI printers (or higher), your banners will look splendid.
What is Fabric GSM?
The print quality of your step & repeat banners will also depend on the banner’s material. The leading sellers of step & repeat banners typically use polyester fabrics to manufacture these promotional items. PVC and polyester banner materials come in different thicknesses.
The unit “GSM” or “grams per square meter” is used to describe the thickness of these banners. GSM also denotes the weight of a fabric. Buyers use this metric to determine which type of banner is the best for their applications.
- The higher the GSM number of your step & repeat banner, the denser and more durable it is.
- The average bath towel has a GSM of 500.
- Shirts typically have 180-200 GSM.
- Your step & repeat banners need to be slightly thicker than your shirts and towels.
- PVC banners with 440 GSM or higher are extremely durable. They’re ideal for outdoor applications.
Despite having a high GSM, PVC banners are still very light. Savvy brand leaders get double-sided step & repeat banners and use them for several years across multiple events. That’s because high-quality 440 GSM thick PVC materials are very print-friendly.
They’re also waterproof and UV-resistant. They last for years in both indoor and outdoor environments. That’s exactly what you need from step & repeat banners – durability and reusability!
