Home staging isn’t a one-size-fits-all service. Apartments, condominiums, and houses come in different sizes and shapes, leaving professional stagers with unique and creative challenges for every project. For example, there are times that you may have to handle a living space that’s been fully furnished where you’ll need to introduce some new changes, re-decorate the area, and clear the clutter. In other instances, you could end up with an empty space and bring the blank canvas to life by adding tasteful furniture and fixtures.
In other words, you need to ensure that you’re able to stage the properties of every client you take in well enough to sell if you want to succeed. But, at the same time, you must also invest time into promoting and developing your business. To that end, here are some tips for growing your home staging business.
Expand your inventory
The greater your selection of furnishings and furniture, the more looks you can make for your clients’ living spaces. However, don’t just buy impulsively. Instead, take the time to explore all avenues and shop around at discount stores. Doing so won’t just enable you to get better deals and cheaper alternatives, keeping you from breaking the bank in the process. But you’ll also present yourself with more opportunities to find unique items that will allow you to better cater to your clients.
Cultivate new and fresh ideas
It’s always worth regularly going to live events and investing in training because it’ll allow you to stay on top of the latest trends in your industry. In addition, conferences can broaden your knowledge, so it’s a good idea to attend, participate and absorb as much information as possible, as these learnings will inspire and help you promote your creativity, which can lead to tremendous success. Finally, don’t be afraid to collaborate with other home stagers, too, as it can be beneficial for you and other parties involved.
Get insured
Nowadays, nearly all professions require coverage at one level or another, and it isn’t hard to see why. After all, they provide financial protection in case of theft, property damage, or injury. However, because home staging tends to involve the movement of furniture and other activities, it’s fairly common for damage to occur on the space or items. With home staging insurance, you don’t end up having to pay for them out of pocket and lose your profits.
Moreover, most homeowners will be more inclined to work with insured professionals than those who aren’t. It’ll give them the confidence that they’re dealing with someone who knows what they are doing, so you’ll end up drawing in clients instead of pushing them away.
Conclusion
The home staging industry can be competitive, and it’s easier to get left behind than some might think. However, by carefully improving your inventory selection, taking the time to cultivate new ideas and practices, and ensuring that your business is covered with the proper insurance, you’ll be able to get yourself ahead of your competition and increase your profit margins.
