The experts say that having a short domain name is associated with several benefits for a business. Ensuring the online presence of businesses has become unavoidable since the pandemic hit the world. The longer lockdown restrictions and recent technological advancements have made brick-and-mortar stores and offices more insignificant than ever. No matter if it’s purchasing commodities or making service contracts, people are more tend to use online channels these days.
So, in such a scenario, if your business doesn’t have a short and catchy domain name, it’s somehow tough to get the desired traffic. Having short domain names is the key to attracting more potential customers and transforming businesses into brands. Below are the top benefits of having a short domain name. Let’s have a close look!
Short Domain Names Are Easy to Remember
The very first benefit of having short domain names is that they’re easy to remember. Well, being a business owner, your top priority should be attracting the attention of your potential customers. The more you’ll attract new customers, the more your business will grow.
Here comes the significance of a short domain name. A short domain name is easy to remember for most people. So, you don’t have to put additional efforts into promoting your business, attracting fresh traffic, and retaining the existing customers. Half of the mentioned tasks can be effortlessly done if you have a short domain name for your business.
Short Domain Names Sound More Professional
Well, there is no denying that short domain names sound more professional than long-tail domain names. Usually, people give less importance to the long and intricate domain names. For instance, a complicated and difficult to read domain name like “websitebuildingmadeeasy.com” can’t help your business get the desired traffic.
Well, being a business owner, your prime motive must be making your business name as attractive as it can be. The very first thing you have to ensure is to attract more traffic to land on your website. You can’t ensure a good conversion ratio unless you get good traffic. The quality products you’ll sell or the satisfying service you’ll offer to the customers is the next step. The quality products and services will help you retain your customers. However, in order to attract the maximum target audience, you must consider a short domain name for your business that sounds more professional.
Short Domain Names Prevent Typos
Another benefit to having a short domain name for your business is that it can effectively prevent typos. The chances of being misspelled or mistyped by any of the users will eventually reduce when your business has a short domain name.
The customers don’t have to depend on the search engines to land at your website. Instead, they can directly land at your website by typing your domain name in their web browser.
Well, the mentioned benefits aren’t the only benefits you can get for having a shorter domain name. However, we have tried to discuss the primary and effective ones here on this topic. So, if you don’t have a short and catchy domain name for your business startup, it’s time to choose a good one!