According to Smart Business Insurance, whether you sell home, auto, life or small business insurance, lead generation is crucial to assist with the growth of your business. There are a number of ways in which new insurance leads can be generated that will become clients in the future. You may try a variety of methods or a mix of numerous approaches prior to finding what works the best for your business. However new leads are attracted, it is vital to have a process prepared to quickly follow-up on prospects. In fact, Harvard Business Review has stated that digital leads followed up within an hour result in seven times more productive discussion.
Request Reviews and Referrals
Trust is among the top considerations for consumers when shopping. Consumers will go to family members, friends or social media contacts when choosing businesses with which to work.
To persuade referrals, send your customers a friendly email to thank them for their support. Ask them to refer the business to family members and friends.
Online reviews provide your business with validity to consumers who are seeking out agents online as well. Request that your customers leave a review of the service or product on your Google listing. Eighty-seven percent of consumers seeking out a local business read online reviews. In addition, you can show customer testimonials on the website.
Optimize the Website
The website should be professional, user-friendly and optimized for SEO (search engine optimization), utilizing keywords for which the target audience is searching to drive additional visitors to your page. The website content should be one of a kind and provide your customer with value.
Website visitors should fill out a lead magnet or contact form to access useful content such as white papers, a checklist of tips or a call us for a quote. This will assist you in building a listing for email marketing.
Send Follow-up Emails
After collecting email addresses, reach out to prospects regarding your services, providing details of the value of collaborating with your insurance agency. Being low cost, emails can be segmented for distinct audiences. Emails should include a persuasive subject line with a clear and concise call to action informing them precisely what you would like them to do. Included in strong calls to action could be “call now” or “get a quote.”
Emails are not only for potential customers. Cement your authority with regular email newsletters to existing customers, making sure they are informed about key events that could impact their market trends or coverage that are appropriate for them. Informed customers make happy customers, which in turn make them more prone to refer the business to loved ones.
Make Social Media Posts
Share often on social media networks, like Facebook or LinkedIn, on which potential clients are engaged. The content shared should be useful and relevant to the customer base.
• The post should include lead magnet offers or customer testimonials.
• To increase the exposure of your agency, there is the option of running paid social ads which are targeted to a particular audience.
• Comments on the posts should be responded to and you should follow other accounts and engage with users.
• To boost engagement with your posts, be sure to use videos and images in your content.
• The contact details should be current as well and include a proper contact for prospects who would like to get in touch with the business.
Make Sure You are Active in Your Community
Ensuring your business has a presence in the community will provide an opportunity for your neighbors to get to know you. Individuals typically select businesses with which they are familiar. Having involvement in the community introduces you to your neighborhood and further promotes your business.
• Provide sponsorship for a local event or team.
• Serve as a volunteer for local projects in the community.
• Become a member of professional network groups that meet with other local professionals.
Conduct Useful Seminars
Conduct seminars to establish your insurance expertise to prospective customers. The topic could cover a niche market in which you specialize or be general but must be informative. Seminars can be conducted as online workshop or in person.
Partner With Local Businesses
With the contacts you make with local businesses, there is an opportunity to get into their customer base. These businesses could include mortgage lender, local realtor, local car dealerships and rental agencies. Local businesses like the ones previously mentioned have already gained the trust of their costumers; therefore, they can be viewed as experts to influence associated purchasing decisions.
Advertise
Digital or traditional advertising is essential to broaden your reach. The ad creative should have a powerful call to action and a clear and concise message.
• Pay-per-clicks ads can be used to target specific keywords or a specific audience. The ads will more likely attract buyers who are in the market for the products you offer.
• You can advertise in local marketing service, newsletters or local magazines.
• If your specialization is in particular products, run ads in niche classifieds or related trade publications.
