Finding your first job after graduation can be challenging. You might have little to no experience and a short resume to start. So, where do you even start?
Surely, it is not as easy as doing all those college essays. Yes, students often struggle with academic writing. But there is also help out there from a professional paper writing service like WritePaper that students can lean on. On such platforms, experienced authors are ready to offer writing, editing, and proofreading help in no time. They also give guidance and help to polish your papers before submitting them to ensure the best result.
This is easy, fast, and convenient. No wonder a lot of students use such services to get ahead of their college curriculum.
If only looking for a job was that easy. Yet, it doesn’t have to be unbearable too. If you are about to graduate and want to work in SEO, this guide will help you to make this journey easier.
Why Work in SEO?
For some, this might be an obvious choice. Search engine optimization is a booming industry in digital marketing. Almost any company is investing in it as everyone needs to have a strong online presence. If you are studying marketing and advertising, it can be a perfect application of your skills.
Also, an SEO career offers such benefits as:
- Growth prospects and good demand for skilled professionals;
- Constant learning and professional development as the guidelines and rules are changing fast;
- Opportunities for flexible employment – work from home, remotely, or part-time. Often the case, you only need an internet connection to perform your duties;
- There is a variety of specializations to choose from, and narrow your expertise from analytics to content creation;
- It involves a lot of communication and creativity.
Also, the job outlook is pretty good. According to the US Bureau of Labor and Statistics, careers in Advertising, Promotions, and Marketing will grow 10% higher than the average rate in 2020-2030.
What Skills Do You Need?
Whether it is part of your college studies or not, you need to know specific SEO tips and tools to start an entry-level position. As for education, a lot of professionals in this field have BA in Marketing, Business Management, IT, or Advertising. Yet, it is not necessary. One can get information from online courses and professional certifications. And it is possible to get a job without specific education.
As for skills, one needs:
- Critical thinking;
- Good written and oral communication;
- Writing and copywriting;
- Technical and basics of programming (speed page, meta tags, HTML, etc.);
- Analytical and data skills;
- Digital marketing.
Learning about the SEO plugins and programs professionals use is also essential. And brush up on your terminology and understanding of metrics.
Types of SEO Jobs
There are several specializations and career paths one can choose. However, when it comes to entry-level positions, there are usually three main options:
- Search Engine Marketer does product promotions, paid ad campaigns, and SEO optimizations of a website;
- SEO Technical Specialist works on the tech side of things – load speed, backend performance, server response, sitemaps, etc.
- SEO Copywriter creates sales copies and SEO-friendly content for a target audience.
Mid-level Jobs are:
- SEO Analyst;
- SEO Manager;
- SEO Developer.
There are also senior-level positions, like director, engineer, or digital marketer.
Sure, it is easier said than done. How does one get experience if they need the experience to start the job? Well, there are other ways to get something to put on your resume. Here are some things to consider:
- Join Bootcamps;
- Getting college or Google certification (the latter always looks great on a resume);
- Doing an internship;
- Starting your own page, site, or student blog to apply your knowledge and use it as a portfolio case;
- Do some freelance gigs to get experience.
Use all of that in your application documents to showcase what you’ve done and what competencies you have.
Make sure it is short (up to one page) and showcases all your strong points. Highlight experience and all metrics you can use. For instance, your blog’s audience growth, click-through rates, or conversions. Numbers impress more than words here.
Put all the applicable certifications and courses in the education section. And use specific keywords from postings in your resume.
Where to Find Jobs
The next step is to find open positions you can apply to. Look for entry-level ones, especially if you have little experience. And remember that the description in the posting is the ideal candidate. There are definitely points an employer is willing to compromise on. So even if you feel like you do not qualify for all requirements, it doesn’t hurt to apply just in case.
After all, employers have to choose from those who have applied. And you do not know your competition.you might be the most qualified applicant.
There are several ways to look for job opportunities, such as:
- Upwork and other freelance platforms;
- Job aggregators like Jooble;
- Search Engine Journal is a website specializing in SEO professionals and remote opportunities;
- MarketingHire is another good resource to try;
- College career websites might be useful;
Also, it is important to build a network. Go to college career fairs, speak to professionals, or reach out directly via a company’s website.
Prepare for an Interview
The next step is to perform well in an interview. You need to display hard and soft skills, motivation, and willingness to learn.
You can be asked about common Google ranking factors, canonical errors, SEO in video marketing, or Google analytics.
Recruiters can also ask about your experience in detail. What did you do? What tools did you use? How did you evaluate the results?
Be ready to answer these questions. Make sure you know all the common terms and tools. Also, learn a bit about the company and the industry they work in.
Working in SEO can be a great and fruitful career. However, it can be a bit tricky to start as a graduate. To be a suitable candidate, you need not only theory but also practice. Get some experience, research your options, and apply for a variety of positions.