I have over 13 years professional design experience, leading marketing initiatives for a wide range of clients, from startup to Fortune 500. As co-founder of mobile development company, TapFactory, I have designed a handful of successful mobile apps. I love the constant pursuit of creative vision, style, versatility, and innovation. I strive to design interactive experiences that evoke a beautiful harmony of form and function.
My methodology is to d/construct. To construct something truly innovative you must first break it down to the core, most fundamental elements. By beginning a project with this approach, I am able to identify what is essential to the brand and strip away what is not. With that I can truly innovate in a way that stays true to, and amplifies, the core fundamentals of the brand or experience.
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