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Brianna Nicolello
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Brianna Nicolello
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  • internship
    Flex. Internship Period Portland, OR
  • internship
    Summer 2012 Los Angeles, CA
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My dream in life is to explore, create, and advocate.
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About

I study Planning, Public Policy and Management at the University of Oregon. I believe that communities should have the resources to interact with residents and stakeholders in powerful ways. I plan to combine my background in urban planning with my knowledge of public relations to help cities conduct community outreach. I see myself as an advocate for cities and I want to create spaces that are unique and innovative, but also preserve the history of the area. I believe that sustainability is creating a community that one's children would wish to return to.

education
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University of Oregon Major: Planning, Public Policy and Management
Minor: Political Science
Focus: Urban Planning and Community Outreach
3.6 GPA
BS
2015
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experience
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CURRENT Projects Coordinator Sustainable Cities Initiative Eugene, OR Mar 2013 - Current
CURRENT
DETAILS
Projects Coordinator Sustainable Cities Initiative Eugene, OR
Mar 2013 - Current
• Communications/Outreach: - Created and implements media plan (includes student outreach and digital presence) - Public relations (Writes and distributes press releases, pitching, and develops PR plan). Manages media lists and press kits • Data and Evaluations: - Created 2-year data collections plan for SCYP for evaluation and strategic planning - Measures and creates a monthly data report that includes: Google Analytics, Constant Contact, blog traffic, Facebook, and Twitter. • Event Coordination: - Planning events, including national SCYP conference, in addition to smaller events like student meet-ups, lectures, and project kick-offs, and SCI retreat • Writing and Editing: - Editor and coordinator for SCYP reporter - Photographs/edits photos for events and writes articles on all non-SCYP topics of interest
CURRENT Public Relations Coordinator HIV Alliance Eugene, OR May - Sep 2013
CURRENT
DETAILS
Public Relations Coordinator HIV Alliance Eugene, OR
May - Sep 2013
• Wrote monthly press releases and coordinated press conferences. Pitched story ideas to news outlets throughout central and southern Oregon. Maintained media list, talking point memos, and press kits. • Created strategies for marketing campaigns, such as working with the Game Design department at Lane Community College to craft short flash game around HIV stigma and developing Public Service Announcements through Lane County Public Health • Designed and created content for monthly email newsletters using both Constant Contact and Mailchimp. Also aided in crafting of appeal letters with Development Manager • Planned CDC Awareness and Testing Days and coordinated with community partners on testing, tabling, and speaker presentations. • Developed communications strategy and strengthened HIV Alliance’s presence on social media, in addition to adding Pinterest and Instagram to social media presence.
2013
CURRENT Marketing Coordinator FanManager Jun 2012 - Jan 2013
CURRENT
DETAILS
Marketing Coordinator FanManager
Jun 2012 - Jan 2013
• Developed creative digital marketing strategies for current clients, such as the following: Intel, Umphrey’s McGee, MNET, and Excision. Also measured and compiled month-to-month analytics of each campaign, providing clients with a concise view of the reach of marketing maneuvers. • Established and implemented vision for new Emerging Artist Development division and formulated partnerships with applicable music and tech companies, including Thrillcall, Tikly, and Grooveshark. • Mapped out client digital and social media strategy, as well as moderated and updated social networks. Also collected analytics and generated reports on client’s visibility in digital sphere. Intermediate knowledge of HTML/CSS. • Developed internship program and wrote operations manual for interns. Interviewed and hired potential interns, as well as led monthly evaluations. Also oversaw day-to-day tasks, payroll, and workflow of interns, managing up to a rotation of four different interns a week.
CURRENT Marketing Intern Intern Sushi Jun - Aug 2012
CURRENT
DETAILS
Marketing Intern Intern Sushi
Jun - Aug 2012
• Researched and developed new written content for Intern Sushi’s expansion into different industries, as well as contributed to Industry Insider section. • Developed and brainstormed social media strategy for all major social networks, including scheduling and pushing content out through applications such as Tweetdeck and HootSuite • Monitored and interacted with site users for feedback on product, as well as how to best design features to suit needs.
CURRENT Office and Marketing Assistant Sustainable Cities Initiative Eugene, OR Jan - Jun 2012
CURRENT
DETAILS
Office and Marketing Assistant Sustainable Cities Initiative Eugene, OR
Jan - Jun 2012
Duties: Accounting, Filing, Newsletter & Blog Graphics, Press Releases, Website Maintenance and Development.
2012
CURRENT Sales Representative Small Wonders Toy Store Aug 2009 - Sep 2011
CURRENT
DETAILS
Sales Representative Small Wonders Toy Store
Aug 2009 - Sep 2011
Duties: Advertising Campaigns, Cashier Duties, Clerical/Office work, Gift Wrapping, Personal Shopping, Social Media Marketing, Technical Support.
2009
honors
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Centurion Award University of Oregon
references
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seeking
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I'm seeking...
  • Flex. Internship Period
    Portland, OR
    internship
    Politics
  • Summer 2012
    Los Angeles, CA
    internship
    Advertising/PR
    Account / Brand Management
    Creative
    Interactive / New Media
    Marketing / Social Media
    Media
    Planning / Strategy
    Public Relations
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